We help builders, developers, and brokers generate qualified site-visit enquiries with campaigns engineered around buyer intent and project economics.
How we deliver in Real Estate:
What builders and brokers typically pay for property leads vs. what our best campaigns have sustained — measured to site visit and booking, not just CPL.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (lead-form + reels) | 0.7–1.2% | 1.9–2.9% |
| Cost per lead (raw) | ₹90–₹250 | ₹40–₹110 |
| Lead-quality (sales-qualified %) | 8–15% | 28–45% |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (project + locality search) | 3–5% | 7–11% |
| Cost per lead | ₹350–₹900 | ₹150–₹380 |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Cost per site visit | ₹2,500–₹6,000 | ₹1,000–₹2,400 |
| Site visit → booking conversion | 5–10% | 14–22% |
Ranges based on Exalted Marketers-managed real estate campaigns over the last 24 months. Performance varies by project ticket size, location, configuration, and on-site sales team strength.
Real estate marketing is judged on site visits and bookings, not CPL screenshots. Here's how we keep lead quality high enough that sales teams actually want to call.
We optimise for cost-per-site-visit, not cost-per-lead. Lead-quality scoring runs daily on channel partners, junk numbers, and out-of-budget enquiries get filtered, and the campaigns are retrained on the leads that actually visit. Within weeks, the same budget produces fewer but dramatically better leads.
We build channel-partner-aware lead routing in your CRM so that direct enquiries flow to your in-house sales team, partner-tagged enquiries flow to the right partner with attribution preserved. No more disputes, no more lost commissions, no more stolen credit.
We run re-engagement journeys on WhatsApp and Meta retargeting for construction updates, price-revision alerts, walkthrough videos, festive offers that pull dormant leads back to a site visit. Many bookings now come from leads that went cold 60-90 days ago.
Site-visit acquisition channels we run for builders, developers, and brokers — engineered around buyer intent, project pricing, and channel-partner workflows.
Meta lead-form and reels campaigns with project walkthroughs, amenity highlights, and pricing teasers, optimised for site-visit cost, not vanity CPL on tyre-kicker leads.
Learn moreSearch and display campaigns targeting buyers researching '2BHK in guwhati', 'flats near ganeshguri', and competitor projects bringing them straight to your project microsite.
Learn moreDaily lead-quality scoring, channel-partner workflows, WhatsApp follow-ups, and post-visit nurture journeys that protect bookings from leaking out of the sales funnel.
Learn moreProject landing pages with floor plans, EMI calculators, and friction-light enquiry forms that convert cold ad traffic into site-visit confirmations at a higher rate.
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