For law firms, CA practices, consultancies, and agencies, we build authority and a consistent pipeline of high-ticket clients through search, SEO, and content.
How we deliver in Professional Service:
What law firms, CA practices, and consultancies typically pay for inbound enquiries vs. what our best campaigns have sustained — filtered to retainer-ready prospects, not price-shoppers.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (commercial queries) | 4–6% | 9–13% |
| Cost per click | ₹35–₹110 | ₹18–₹50 |
| Cost per qualified enquiry | ₹600–₹1,800 | ₹250–₹650 |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (Sponsored Content) | 0.4–0.8% | 1.2–2.0% |
| Cost per lead | ₹1,800–₹5,000 | ₹800–₹2,000 |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Enquiry → consultation booked | 18–28% | 40–58% |
| Consultation → retainer signed | 10–18% | 25–40% |
Ranges based on Exalted Marketers-managed professional-services campaigns over the last 24 months. Performance varies by practice area, retainer ticket size, partner availability, and city.
Authority sells in professional services. Here's how we build it — without compromising the partner-led, referral-strong reputation you've earned.
We lead with authority assets like partner-bylined articles, case wins, and gated insights and let high-intent search ads do the closing. The brand stays positioned as the expert; the marketing engine quietly fills the calendar with consultation calls.
Aggressive negative-keyword lists, qualifying questions on lead forms, and intent-segmented landing pages filter out tyre-kickers before they reach the partner's inbox. Only prospects matching your retainer ticket size make it through to a discovery call.
We build practice-area + city pages with deep, expert-reviewed content (e.g., 'GST notice handling for SaaS exporters in Bengaluru') that ranks for the long tail your competitors ignore. Combined with LinkedIn ABM on a named-account list, you stop competing on generic terms and start owning your wedge.
Authority-building and high-intent acquisition channels we use to fill the pipeline for law firms, CA practices, consultancies, and boutique agencies.
Rank for queries like 'best corporate lawyer in Bangalore' or 'GST consultant in Guwahati', practice-area landing pages, and thought-leadership articles that position your partners as the obvious expert long before a prospect picks up the phone.
Learn moreHigh-intent search campaigns on commercial queries with negative-keyword discipline that filters DIY browsers from serious buyers ready to pay your retainer.
Learn moreConsultation-call funnels with qualifying questions, calendar handoffs, and nurture sequences so partners only spend time with prospects that match your ideal client profile.
Learn moreLinkedIn ABM and Meta retargeting that keeps your firm top of mind with founders, CXOs, and in-house counsel through founder content, case wins, and gated insights.
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