We drive showroom walk-ins, test-drive bookings, and service appointments for auto dealerships, EV brands, and vehicle service centers.
How we deliver in Motors & Vehicle:
What dealerships and EV brands typically pay for online enquiries vs. what our top-running accounts have sustained — measured all the way to test drives, not just form fills.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (model + intent searches) | 4–6% | 9–13% |
| Cost per click | ₹14–₹32 | ₹7–₹15 |
| Cost per lead | ₹250–₹600 | ₹110–₹240 |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (lead-form + reels) | 0.8–1.3% | 2.0–3.0% |
| Cost per lead | ₹80–₹220 | ₹35–₹95 |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Cost per test drive booked | ₹900–₹1,800 | ₹400–₹750 |
| Lead → showroom show-up | 15–25% | 40–55% |
| Test drive → booking conversion | 8–14% | 20–32% |
Ranges based on Exalted Marketers-managed dealership and EV brand campaigns over the last 24 months. Performance varies by brand, segment (mass/premium/EV), territory, and dealer follow-up speed.
Auto buyers research online but convert offline. Here's how we close the gap between digital ad spend and showroom walk-ins, test drives, and bookings.
We instrument offline conversion tracking by uploading 'test drive booked', 'showed up', and 'booking paid' events from your CRM back into Google and Meta. The algorithms then learn which keywords, creatives, and audiences actually produce footfall, not just form fills, and the cost-per-test-drive starts dropping in 30-45 days.
We build hyperlocal campaign structures i.e one ad group or campaign per dealership territory with location extensions, store-visit tracking where available, and city-specific landing pages. Every lead gets routed to the nearest showroom's CRM automatically, so sales teams stop fighting over duplicates.
We run service-retention campaigns: anniversary reminders, AMC offers, and seasonal check-up campaigns targeted at your existing customer database via Meta Custom Audiences and Google Customer Match. Workshop bay utilisation goes up without depending on walk-in chance.
How we drive showroom walk-ins, test-drive bookings, and service appointments for auto dealerships, EV brands, and multi-location service networks.
Model-specific search, Vehicle Ads, and hyperlocal campaigns that put your dealership in front of buyers actively comparing variants, on-road prices, and finance options in your city.
Learn moreMeta lead-form and reels campaigns optimised for test-drive bookings with creative built around launches, festive offers, and finance schemes that pull buyers into the showroom.
Learn moreDealership and service-center pages that rank for searches like 'Tata Nexon showroom in Guwahati' and 'car service near me' winning the long tail of buyers researching online before they walk in.
Learn moreEnd-to-end test-drive funnels with offline conversion tracking, sales-team handoffs, and re-engagement journeys for cold leads so no enquiry slips through the CRM cracks.
Learn more