We generate qualified B2B enquiries for logistics, freight, warehousing, and supply chain companies through search-led demand capture and account-based campaigns.
How we deliver in Logistics:
B2B logistics is a long-cycle, high-ticket sale. Here's what most freight and 3PL companies see vs. what our best-run pipelines have produced for procurement-stage targeting.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (commercial intent) | 3–5% | 7–10% |
| Cost per click | ₹40–₹120 | ₹22–₹55 |
| Cost per RFQ / enquiry | ₹800–₹2,500 | ₹350–₹900 |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (Sponsored Content) | 0.4–0.7% | 1.1–1.8% |
| Cost per lead | ₹2,800–₹6,500 | ₹1,200–₹2,800 |
| Lead → SQL (sales-qualified) | 10–18% | 28–42% |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| RFQ → contract win rate | 5–10% | 15–25% |
| Marketing-sourced pipeline (annual) | 8–15% of total | 30–45% of total |
Ranges based on Exalted Marketers-managed logistics and 3PL campaigns over the last 24 months. Performance varies heavily by service line (FTL, cold chain, last-mile, warehousing), lane, and BD team responsiveness.
Logistics is a long-cycle, high-ticket B2B sale. Here's how we run marketing that procurement teams and supply chain heads actually respond to.
We rebuild lead capture around qualifying signals which are shipment volume, lanes, frequency, current 3PL and route only sales-qualified RFQs to your BD team. Everyone else goes into nurture. Sales reps stop wasting hours on students and one-off shippers, and start working a clean pipeline of real prospects.
We build dedicated landing pages for each service line like cold chain, FTL, LTL, warehousing, last-mile with route-level and industry-level targeting. Search campaigns map to procurement-stage queries (RFQ, tender, partner shortlist), not awareness queries, so every click has commercial intent.
We connect HubSpot/Zoho/Salesforce to GA4 and Google Ads via offline conversions, so closed-won deals get attributed back to the original keyword and campaign months later. You can finally defend the logistics marketing budget with pipeline and revenue numbers, not just CPL.
Demand-capture and account-based growth channels we deploy for freight, 3PL, warehousing, and supply chain companies chasing enterprise contracts.
Rank for high-intent commercial queries like '3PL provider in Mumbai', 'cold chain logistics India', and Delhi-to-Guwahati freight searches that procurement teams use when shortlisting partners.
Learn moreSearch campaigns aimed at heads of supply chain and procurement, with landing pages tailored to freight, warehousing, and last-mile services and not generic 'logistics company' pages.
Learn moreLong-cycle B2B funnels with gated case studies, RFQ forms, and LinkedIn ABM sequences that move named accounts from first touch to signed contract.
Learn moreCRM-connected attribution that ties every enquiry, RFQ, and closed deal back to the campaign and keyword that originated it so you can defend logistics marketing spend with revenue numbers.
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