In healthcare marketing we have to keep certain points in our mind. Healthcare marketing is not done by running some lead campaign to acquire patients. It is never direct selling marketing when we come to healthcare advertising. At Exalted Marketers, we help you to build a pure connection with the patients that eventually gives you more long term success than short term appointment booking only. And our campaigns focus on building a holistic improvement from patient acquisition to long term trust.
How we deliver in Healthcare:
Realistic ranges for what healthcare brands typically see vs. what our best-run campaigns have sustained over 90+ days. Use these as a sanity check on your current numbers.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Click-through rate (CTR) | 4–6% | 9–12% |
| Cost per click (CPC) | ₹18–₹35 | ₹9–₹16 |
| Cost per enquiry (CPL) | ₹250–₹500 | ₹110–₹190 |
| Landing page conversion rate | 3–5% | 9–14% |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (feed) | 0.8–1.2% | 2.2–3.1% |
| Cost per lead | ₹120–₹280 | ₹55–₹110 |
| Lead-form conversion rate | 8–12% | 20–28% |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Cost per booked appointment | ₹450–₹900 | ₹190–₹340 |
| Lead → appointment show-up | 25–35% | 52–65% |
Ranges based on Exalted Marketers-managed healthcare campaigns over the last 24 months. Actual performance varies by city, specialisation, budget, creative, and landing-page quality.
We give priority to the patients first rather than our offerings. We try to understand what are the real pain points and we see in their perspective before launching any campaign. Every campaign we launch for healthcare advertising follows one strict condition that is patients first care driven approach. Keeping a patient first strategy we solve various problems that brands faces in healthcare marketing journey.
We write ad copy and build landing pages that strictly follows Google's and Meta's healthcare category rules, avoiding personal-attribute targeting, sensitive claims, and unverified before/after creative. We also use to submit your healthcare certifications, NABH/MCI references, and disclaimers to platforms whenver it required. This approach helps to avoid maximum ad rejections.
Interesting! But how do we do it? We use data as our primary weapon to fix junk leads and generate quality leads that eventually visits your hospital or clinic. While generating 1st party data pool we make sure all the offline conversion data being shared to Meta or Google to strengthen the algorithm intelegence. We also feed CRM data if the brand is not using pixel or want leads only with in built Meta leads generation tools. We understand one thing very well, if its performance marketing, its data.
90% off our healthcare clients came to us with one most common issue which is limitations of tracking in platform like Meta in healthcare advertising. Most of the agencies in Guwahati could not fix their issue beacuse it takes some advanced tracking method knowledge. We deploy server-side GTM with consent-mode and hashed identifiers so you measure appointment bookings, call-leads, and OPD walk-ins without ever sending PHI to ad platforms. Your attribution stays accurate, your DPDP and HIPAA-aligned posture stays intact. In fact, among all the reasons brands choose us, we consider this the most important reason.
Channels and capabilities we activate for hospitals, clinics, and healthcare brands to fill OPD slots and grow patient volumes month after month.
We mostly use Search Ads to capture the high intent bottom funnel queries which strenghthen your bottomline. But we make sure our landing pages have patient first approach that we are here to care not to sell services. We use strategic remarketing methods to nurture patients with valuable informative content as per their unique needs.
For healthcare SEO its important we get visibility for every query searching symptoms to doctors. We approach for a full funnel SEO strategy for healthcare business like yours targeting queries at every stages, from awareness to conversion. We educate the patients with high quality informative knowledge about the disease they are searching with blogs that ranks top in SERP. As well as ranking doctor and department pages to serve all the transectional queries that generates appointment.
Our social media team builds extra ordinary content and designers made high value creative assets that connects with the community that you serve. We are non believers of running campaigns with generic creatives which dont have any valuable message and expecting leads from that. Our social media marketing includes buyer persona design, advanced channel mix, and creative messagin that help you stand out in the social media space.
For Privacy-safe tracking we use server-side events and consent-mode so you can attribute appointment bookings and call-leads back to channels without exposing PHI and ad platforms. Our technical experts make sure these complex set ups are done correctly to get smoother data flow. We are one of the few agencies in Guwahati who delivers this kind of technical expertise for better marketing outcomes.