We help hospitals, clinics, and healthcare brands acquire qualified patients through compliant, intent-driven campaigns across Google, Meta, and SEO.
How we deliver in Healthcare:
Realistic ranges for what healthcare brands typically see vs. what our best-run campaigns have sustained over 90+ days. Use these as a sanity check on your current numbers.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Click-through rate (CTR) | 4–6% | 9–12% |
| Cost per click (CPC) | ₹18–₹35 | ₹9–₹16 |
| Cost per enquiry (CPL) | ₹250–₹500 | ₹110–₹190 |
| Landing page conversion rate | 3–5% | 9–14% |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (feed) | 0.8–1.2% | 2.2–3.1% |
| Cost per lead | ₹120–₹280 | ₹55–₹110 |
| Lead-form conversion rate | 8–12% | 20–28% |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Cost per booked appointment | ₹450–₹900 | ₹190–₹340 |
| Lead → appointment show-up | 25–35% | 52–65% |
Ranges based on Exalted Marketers-managed healthcare campaigns over the last 24 months. Actual performance varies by city, specialisation, budget, creative, and landing-page quality.
Healthcare marketing isn't a creative game — it's a compliance, trust, and intent game. Here's how we navigate the realities most agencies stumble on.
We write ad copy and build landing pages against Google's and Meta's healthcare-restricted category rules, avoiding personal-attribute targeting, sensitive claims, and unverified before/after creative. We also keep your Google Ads healthcare certifications, NABH/MCI references, and disclaimers structured so policy reviewers approve campaigns the first time, not after three appeals.
We separate enquiry-volume optimisation from patient-quality optimisation. That means qualifying form fields, IVR-tagged call tracking, and feeding 'showed up' or 'consultation booked' events back into Google and Meta as offline conversions so the algorithms learn to find more real patients, not more form-fillers.
We deploy server-side GTM with consent-mode and hashed identifiers so you measure appointment bookings, call-leads, and OPD walk-ins without ever sending PHI to ad platforms. Your attribution stays accurate, your DPDP and HIPAA-aligned posture stays intact.
Channels and capabilities we activate for hospitals, clinics, and healthcare brands to fill OPD slots and grow patient volumes month after month.
Capture high-intent patient searches like 'cardiologist near me' or 'IVF cost in Guwahati' with tightly geo-targeted campaigns and compliant ad copy that holds up to healthcare ad policy reviews.
Learn moreRank for symptom, treatment, and doctor-name queries with medically-reviewed content clusters, schema for hospitals and physicians, and a Google Business Profile strategy that owns the local map pack.
Learn moreAwareness and remarketing campaigns on Meta that build trust around your specialists, packages, and patient stories without crossing the sensitive-category lines that get healthcare accounts flagged.
Learn morePrivacy-safe tracking using server-side events and consent-mode so you can attribute appointment bookings and call-leads back to channels without exposing PHI.
Learn more