From coaching institutes to ed-tech platforms and universities, we engineer admissions funnels that lower cost-per-enrolment and fill seats faster.
How we deliver in Education:
What admissions teams typically see vs. what our top campaigns have sustained across coaching, ed-tech, and higher-ed clients.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (feed + reels) | 0.9–1.4% | 2.4–3.6% |
| Cost per lead | ₹80–₹220 | ₹35–₹90 |
| Lead → demo attendance | 20–30% | 45–60% |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (search) | 5–7% | 10–14% |
| Cost per click | ₹15–₹40 | ₹8–₹18 |
| Cost per qualified lead | ₹220–₹500 | ₹95–₹190 |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Cost per enrolled student | ₹3,500–₹8,000 | ₹1,400–₹3,200 |
| Demo → fee-paid conversion | 8–12% | 18–28% |
Ranges based on Exalted Marketers-managed education campaigns over the last 24 months. Performance varies by course ticket size, season, geography, and counsellor closing strength.
Admissions marketing is seasonal, emotional, and ruthlessly compared. Here's how we engineer funnels that hit enrolment targets instead of just lead targets.
We optimise the entire chain — ad → demo registration → demo attendance → counsellor call → fee paid — not just the top of the funnel. By feeding enrolment events back into Meta and Google as the conversion goal, the algorithms stop chasing cheap form-fillers and start finding parents and students who actually pay.
We run weekly creative testing sprints with multiple angles which are exam pressure, career outcomes, peer success, scholarship offers etc. so there's always a fresh hero ad ready before the current one's CTR collapses. Result: stable CPLs even at the peak of the season.
We rebuild the lead form with qualifying fields (course interest, exam attempted, city, intake), score leads in your CRM, and route only sales-qualified ones to counsellors. Cold leads go into WhatsApp and email nurture journeys so nothing gets wasted.
The growth levers we pull for coaching institutes, ed-tech platforms, and universities to lower cost-per-enrolment and fill batches on time.
Meta and YouTube campaigns built around demo-class registrations, counsellor-call bookings, and exam-prep lead magnets. Creative refreshed weekly to beat ad fatigue during admission season.
Learn moreCourse, exam, and city-intent search campaigns plus YouTube placements that intercept students at the moment they shortlist programs, with bidding tuned to enrolment value not just leads.
Learn moreFull admission funnels consisit of landing pages, webinar journeys, WhatsApp drip sequences, and counsellor handoff workflows which is built to convert curious visitors into fee-paid enrolments.
Learn moreTopical authority on syllabus breakdowns, exam patterns, career outcomes, and college comparisons that pulls organic traffic year-round, not just during admission peaks.
Learn more