Traffic without profit is a vanity metric. Every e-commerce brand we have audited in Guwahati had one thing in common which is they were measuring clicks and sessions while their ROAS was bleeding and their CAC was climbing. Most performance agencies will tell you your ads are working and point to impressions. We point to your revenue dashboard and work backwards from there. At Exalted Marketers we work with D2C brands and online stores to build performance marketing systems that actually grow the business. That means ROAS-positive campaigns, brand presence that builds long-term customer equity, and a funnel where every rupee spent is tracked to a sale.
How we deliver our marketing expertise in E-Commerce:
What most D2C and B2C brands hit vs. what our best-performing accounts have sustained — measured against contribution margin, not vanity ROAS.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (feed) | 0.9–1.5% | 2.3–3.4% |
| Cost per purchase | ₹450–₹1,200 | ₹190–₹450 |
| Purchase ROAS (blended) | 1.8x–2.8x | 4.2x–6.5x |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (Shopping) | 0.8–1.5% | 2.0–3.2% |
| Cost per click | ₹6–₹18 | ₹3–₹9 |
| Purchase ROAS | 2.5x–4x | 6x–10x |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Site conversion rate | 0.8–1.6% | 2.4–4.2% |
| Average order value (AOV) lift | Flat | +18–35% |
| Repeat-purchase rate (90d) | 12–18% | 28–42% |
Ranges based on Exalted Marketers-managed e-commerce accounts over the last 24 months. ROAS varies by category, AOV, gross margin, and creative production cadence.
E-commerce marketing is a margin game. You can have the best creatives in the world but if your funnel leaks at checkout or your LTV is lower than your CAC, you are running to stand still. We look at the whole business picture and fix the system, not just the ads.
The first thing we do on any e-commerce audit is look at the product catalogue structure and campaign segmentation. Most brands are running all products in one campaign and wondering why ROAS is average. We segment by margin, intent signal, and funnel stage. High margin products get aggressive top-of-funnel spend. Bestsellers get remarketing muscle. New arrivals get tested on budget. Each product group gets the right treatment and your overall ROAS climbs because we are not diluting budget across unprofitable SKUs.
D2C brand building is not opposed to performance marketing. It feeds it. When people recognise your brand before they see your ad, your CPCs drop and your conversion rates go up. We build content systems with reels, UGC, creator content, email newsletters that keep your brand present in the customer's mind between purchases. Our clients who invest in brand alongside performance see consistently better ROAS because warm audiences always convert cheaper than cold ones.
Before we scale any spend we audit your website. Slow load times, broken checkout flows, unclear sizing or specification information, missing trust signals, all of these kill conversion rates and make your ads look like they are underperforming when the real problem is downstream. We work with your tech team to fix the funnel before we launch our campaigns. Spending more on ads on a leaking website is just a faster way to lose money.
Our growth strategy for both D2C and B2C stores focuses on increasing revenue while also maintaining a strong ROAS, contribution margin, and repeat-purchase economics.
For e-commerce, Meta is both a performance channel and a brand building channel at the same time. We run a structured creative testing system where we test product-focused ads, lifestyle storytelling ads, and UGC-style content in parallel. The winners get scale, the losers get cut fast. A little bit of our strategy: we never run the same creative if it hits frequency limit without a refresh. Creative fatigue in e-commerce is faster than any other industry and it is the single biggest reason brands see ROAS decay after a strong launch week.
Google Shopping is our most reliable ROAS channel for e-commerce clients. If someone is searching for your product on Google, that means they are already in buying mode. Our Google Shopping setup includes clean feed optimisation, strategic negative keywords, and tiered bidding that pushes budget toward high-converting SKUs. We also use YouTube for upper funnel brand building and Search for branded protection so competitors are not stealing your traffic after you have paid to build awareness.
E-commerce SEO is a serious long-term asset. We optimise your product and category pages for commercial keywords while building a content library of buyer guides, comparison articles, and problem-solution blog posts that attract organic traffic at every stage of the shopping journey. Brands that invest in SEO alongside paid ads reduce their dependency on ad spend over time and lower their blended CAC over time. Build a revenue stream that does not stop when the ad budget does. We also fix technical issues like site speed, schema markup, indexation that hold most Shopify and WooCommerce stores back.
We design full-funnel ad systems that move strangers to subscribers to first-time buyers to repeat customers. That means cold prospecting creatives at the top, retargeting flows for cart abandoners and product viewers in the middle, and lifecycle sequences for post-purchase upsell and replenishment at the bottom. We map every stage to a creative angle, an offer, and a measurable handoff so our spend compounds instead of leaking.
In e-commerce, no matter how precisely we target audiences, keywords, ads or creatives. If we ignore conversion rate optimization, all that effort goes to waste. Great ads can bring customers in but poor CRO sends them right back out. To get optimum performance in e-commerce, we have to continuously evolve our ideas on landing pages. You cannot just make one and leave it for fate. We test PDP, carts and checkouts on a regular basis, which helps us to give maximum output to our clients. We use advanced heatmaps for user behaviour analysis that help us to find invisible reasons for sells drop.
Maximum e-commerce transactions happen on mobile devices. With the latest advancements in mobile technology, many brands now give options to their users to control personalised ads and third party app tracking. That is where many brands lose the grip of ad optimization with traditional data tracking in Meta or Google. And here we come with our expert advanced data tracking set up which bypasses all of these ATT systems. We help brands with Server-side GA4, Shopify and Meta CAPI integrations that fix attribution gaps so all the campaigns get full optimzation potential.