We scale D2C and B2C e-commerce brands profitably by aligning Meta Ads, Google Shopping, and on-site CRO with your unit economics and contribution margins.
How we deliver in E-commerce B2C:
What most D2C and B2C brands hit vs. what our best-performing accounts have sustained — measured against contribution margin, not vanity ROAS.
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (feed) | 0.9–1.5% | 2.3–3.4% |
| Cost per purchase | ₹450–₹1,200 | ₹190–₹450 |
| Purchase ROAS (blended) | 1.8x–2.8x | 4.2x–6.5x |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| CTR (Shopping) | 0.8–1.5% | 2.0–3.2% |
| Cost per click | ₹6–₹18 | ₹3–₹9 |
| Purchase ROAS | 2.5x–4x | 6x–10x |
| Metric | Industry Average | Highest Achieved by Us |
|---|---|---|
| Site conversion rate | 0.8–1.6% | 2.4–4.2% |
| Average order value (AOV) lift | Flat | +18–35% |
| Repeat-purchase rate (90d) | 12–18% | 28–42% |
Ranges based on Exalted Marketers-managed e-commerce accounts over the last 24 months. ROAS varies by category, AOV, gross margin, and creative production cadence.
E-commerce growth isn't about chasing ROAS — it's about defending contribution margin while scaling spend. Here's how we keep the unit economics intact as you grow.
We rebuild reporting around contribution margin per order factoring COGS, shipping, returns, and ad spend not just blended ROAS. Bidding, budget pacing, and creative decisions are then made against true profitability, so growth actually compounds instead of bleeding cash.
We deploy server-side tracking with Meta CAPI, Shopify-native integrations, and deduplicated browser+server events. Conversion API match quality goes back above 8/10, and Meta's algorithm starts optimising on real purchase signals.
We run a structured creative testing roadmap that is UGC, founder-led, problem-solution, social proof, offer-led, so there are always 3-5 contender creatives in test. Winners get scaled in fresh ad sets; losers get killed before they drag account-level CTR down.
The exact growth stack we run for D2C and B2C stores to scale revenue while protecting ROAS, contribution margin, and repeat-purchase economics.
Meta and Instagram campaigns engineered around hero creatives, UGC, and offer angles with weekly testing cycles that find your next winning ad before the current one fatigues.
Learn morePerformance Max, Shopping, and brand-defense search campaigns with a clean product feed, smart bidding tuned to contribution margin, and inventory-aware budget pacing.
Learn morePDP, cart, and checkout experiments that lift conversion rate and AOV turning the same ad spend into noticeably more revenue without raising your CAC.
Learn moreServer-side GA4, Shopify and Meta CAPI integrations that fix iOS attribution gaps so you can finally trust which campaigns are actually driving purchases.
Learn more